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Back to basics: Excel and a VLOOKUP

The whole reason I began to dive deeper into analytics is that I thought excel could only take me so far. And I was right. Over the...

Mar 31, 20213 min read

Outliers. The world is an imperfect place - full of random, imbalanced, non-normal data. Outliers are the data that doesn't 'match' the...

Mar 25, 20213 min read

Visualization is one of my favorite parts of analysis. It takes something that is complex and draws us a picture that can be worth a...

Mar 17, 20215 min read